Introduction: The Nepal Media Survey (NMS) is a comprehensive study that dissects the intricate behaviors of media consumers in Nepal. We stand out for our rigorous methodology and commitment to providing actionable insights. With a proven track record through reports like NMS2019 and NMS2022, we shed light on the evolving media landscape, empowering organizations to adapt and excel.

The Changing Media Landscape: Nepal’s media landscape is rapidly transforming, leading to a fragmented radio, TV, and print newspaper sector. Amidst this chaos, leveraging accurate data is crucial for effective media campaigns. NMS provides vital insights into Nepali media consumers’ dynamics, helping organizations refine their strategies.

Methodology: NMS adopts a multi-stage cluster sampling approach, ensuring representative data collection. From districts to households, we employ a proven methodology to identify respondents.

Why Media Survey: As traditional media gives way to digital and social platforms, understanding these evolving consumption patterns across provinces is crucial. NMS bridges this gap by providing invaluable insights to media stakeholders and institutions.

Demographic and Geographic Insights: NMS collects crucial demographic and geographic data about each respondent, offering a holistic market understanding. It covers age, gender, income, education, occupation, and more, enabling correlations for deeper insights.

Highlights from NMS2022: The 2022 report reveals a surge in internet and digital media usage. Radio listenership spiked during significant events, while newspaper readership continued to decline. Trust deficits among legacy media users were evident.

Key Highlights of NMS2023/24: NMS2023 will track legacy media usage, access to mobile devices, and user behaviors on social media platforms. It will gauge trust levels and test information validity. Separate reports for digital and legacy platforms will be released.

Basket Fund Model: NMS is made possible through a basket fund, a collaborative effort with contributions from local, national, and international organizations. This partnership approach empowers partners, reduces costs, and provides valuable insights to refine marketing strategies.
In Summary: NMS offers a wealth of data that can benefit any organization, aiding in understanding user behaviors and market-wide perspectives. It provides historical data for trend analysis, informs long-term strategic planning, and drives excellence in a rapidly evolving industry.

Learn More: Explore the NMS2022 Report or request a free PDF copy by writing to nms2022@sharecast.org.np.